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The 6.7x mainstream media coverage gap (Q3 Report)

Elite outlets published 3% of Bitcoin coverage in Q3

📈 Perception Quarterly: Hidden In Plain Sight

The 2,948-to-1 intelligence gap revealed.

Why I just left my VP job to build in the chaos

I'm going all-in on Perception.

Q2 2025 Crypto Media Bitcoin Coverage Report

Executive Summary Crypto-native media's Bitcoin coverage in Q2 2025 reveals a strikingly different narrative from mainstream outlets. Across 2,695 articles from 10 leading crypto publications, sentiment averaged 55% positive, 28% neutral, and 17% negative: a dramatic contrast to mainstream media's 31% positive, 41% neutral, 28%

Q2 2025 Mainstream Media Bitcoin Coverage Report

Executive Summary Mainstream media coverage of Bitcoin in Q2 2025 revealed a deeply polarized narrative landscape, with 1,116 articles published across 18 major outlets. The overall sentiment tilted negative at 31% positive, 41% neutral, and 28% negative, masking dramatic divergence between outlets. Perhaps most striking was the near-silence from

These Outlets Shaped Bitcoin’s Narrative in May.

The Bitcoin Mainstream Media Power Rankings — May 2025 Edition

About the FT’s Bitcoin Coverage

Dear reader, The Financial Times just hit its 400th piece on Bitcoin since 2018 with a banger of a mini-documentary featuring Michael Saylor that went viral on X. But what kind of story have they been telling? I ran the numbers using Perception’s data to find out if the

Q1 2025 Mainstream Media Bitcoin Coverage Report

Prepared for Capital Allocators, CIOs, and Institutional Strategists

Crypto Media Sentiment Exposed: Who’s Bullish on Bitcoin?

Crypto Media Bitcoin Sentiment Report – Q1 2025

Q1 2025 Bitcoin Narrative Intelligence Brief – What Institutions Missed After $100K

Narrative Trends, Sentiment Shifts & Institutional Signals

Why Most Fear & Greed Indexes Misread Bitcoin Sentiment

Bitcoin’s market sentiment is a popular topic, but many Fear & Greed indexes function as black boxes: they lack transparency, exaggerate sentiment, and rely heavily on social media hype. In the past few weeks, mainstream indexes have displayed extreme lows—as dramatic as 15 on their scales—painting an

Weekly Digest

Perception Weekly #70

💡Last week’s discussions highlighted the complex interplay of regulatory challenges, institutional investment trends, and state-level Bitcoin legislation. ETF outflows and security concerns dampen market sentiment, while state-driven Bitcoin initiatives and corporate adoption fuel optimism. Industry snapshot 🔥 Hot Discussions Bitcoin ETF Outflows * Sentiment: Negative * Insights: * Mainstream Media: Coverage highlights the

Opinion

The Quiet Shift in How Information Spreads

Since 2021, I’ve led the Marketing & Communications department at Blockstream, and one thing has become increasingly clear: the way information spreads online is changing. Fast. Over the years, I’ve followed Bitcoin coverage across the entire media landscape—mainstream outlets, independent blogs, social media, and algorithm-driven platforms. I’

Weekly Digest

Perception Weekly #69

💡We’ve just rolled out a powerful new feature on Perception! Now, you can select any media outlet and instantly analyze how they’ve covered Bitcoin—from the tone of their reporting to the topics they’ve focused on—all the way back to 2011. What You Can Do: ✅ See

Weekly Digest

Perception Weekly #68

💡The Perception platform is now live in alpha for you to test. The platform is designed for researchers, journalists, and traders, offering something truly unique: real-time trend and sentiment tracking across the Bitcoin industry from over 100+ indexed sources. Please take a moment to check it out and share your

Opinion

OPINION: MSM’s Potential Narrative Casting Bitcoiners as the 1%

Some of last week's headlines have drawn an interesting parallel between the world’s wealthiest individuals and Bitcoin holders. While Donald Trump’s inauguration and the launch of his and Melania Trump’s meme coins were widely covered to have contributed to the last week's price

Opinion

The Article That Aged Like Milk: NYT’s Bitcoin ‘Collapse’ Prediction

How a Finance Professor Got Bitcoin Wrong (And Missed the Greatest Rally Yet)

Weekly Digest

Perception Weekly #67

💡The Perception platform is now live in alpha for you to test. The platform is designed for researchers, journalists, and traders, offering something truly unique: real-time trend and sentiment tracking across the Bitcoin industry from over 100+ indexed sources. Please take a moment to check it out and share your

Weekly Digest

Weekly Recap #66

👋A MESSAGE FROM THE FOUNDER: Hey, Fernando here – Happy New Year! 🎉 Sorry for the radio silence here, but I’ve been busy over the holidays putting the finishing touches on the Perception platform, and I’m thrilled to share that it’s now live in closed alpha for you to

Opinion

Opinion: The era of centralized narratives is over.

The very journalists and companies that once dictated public narratives are fleeing platforms that no longer cater to their centralized vision of control.

Weekly Digest

Weekly Recap #64

💡Here’s a snapshot of last week’s Bitcoin market insights, curated by Bitcoin Perception. Bitcoin Perception will soon offer real-time data on hot discussions, trends, and sentiment within the Bitcoin ecosystem, complete with charts that show correlations between market sentiment and price movements. The product will also feature trend

Weekly Digest

Weekly Recap #63

💡The past week’s coverage reflects a multifaceted view of Bitcoin’s global position: • Positive Trends: Institutional adoption is rising, with increased ETF inflows and endorsements from investors like Bill Miller. • Regulatory Challenges: Proposals for taxation or prohibition highlight ongoing tensions with traditional financial institutions. • Technological Developments: Shifts towards AI

Weekly Digest

Weekly Recap #62

💡At Bitcoin Perception, we’re working on building a powerful platform that will give you real-time, on-demand access to the data used in this report. This data-driven platform is designed to empower professionals like you—whether you’re a research analyst, journalist, content creator, or investor—by delivering key sentiment