Reports
The Wrong Story: What 354,000 Media Mentions Reveal About Bitcoin in 2025
Here's what the data shows.
Reports
The 6.7x mainstream media coverage gap (Q3 Report)
Elite outlets published 3% of Bitcoin coverage in Q3
Reports
📈 Perception Quarterly: Hidden In Plain Sight
The 2,948-to-1 intelligence gap revealed.
Opinion
Why I just left my VP job to build in the chaos
I'm going all-in on Perception.
Reports
These Outlets Shaped Bitcoin’s Narrative in May.
The Bitcoin Mainstream Media Power Rankings — May 2025 Edition
Reports
About the FT’s Bitcoin Coverage
Dear reader, The Financial Times just hit its 400th piece on Bitcoin since 2018 with a banger of a mini-documentary featuring Michael Saylor that went viral on X. But what kind of story have they been telling? I ran the numbers using Perception’s data to find out if the
Reports
Q1 2025 Mainstream Media Bitcoin Coverage Report
Prepared for Capital Allocators, CIOs, and Institutional Strategists
Reports
Crypto Media Sentiment Exposed: Who’s Bullish on Bitcoin?
Crypto Media Bitcoin Sentiment Report – Q1 2025
Q1 2025 Bitcoin Narrative Intelligence Brief – What Institutions Missed After $100K
Narrative Trends, Sentiment Shifts & Institutional Signals
Opinion
Why Most Fear & Greed Indexes Misread Bitcoin Sentiment
Bitcoin’s market sentiment is a popular topic, but many Fear & Greed indexes function as black boxes: they lack transparency, exaggerate sentiment, and rely heavily on social media hype. In the past few weeks, mainstream indexes have displayed extreme lows—as dramatic as 15 on their scales—painting an
Weekly Digest
Perception Weekly #70
💡Last week’s discussions highlighted the complex interplay of regulatory challenges, institutional investment trends, and state-level Bitcoin legislation. ETF outflows and security concerns dampen market sentiment, while state-driven Bitcoin initiatives and corporate adoption fuel optimism. Industry snapshot 🔥 Hot Discussions Bitcoin ETF Outflows * Sentiment: Negative * Insights: * Mainstream Media: Coverage highlights the
Opinion
The Quiet Shift in How Information Spreads
Since 2021, I’ve led the Marketing & Communications department at Blockstream, and one thing has become increasingly clear: the way information spreads online is changing. Fast. Over the years, I’ve followed Bitcoin coverage across the entire media landscape—mainstream outlets, independent blogs, social media, and algorithm-driven platforms. I’