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Bitcoin in the Media: 2025 Year-End Report
Comprehensive narrative intelligence analysis from 356,423 data points and 653 sources
Explore industry trends, data-driven insights, and thorough investigations designed to provide you with a detailed understanding of the topics that matter most in the media landscape.
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Comprehensive narrative intelligence analysis from 356,423 data points and 653 sources
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Here's what the data shows.
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Elite outlets published 3% of Bitcoin coverage in Q3
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The 2,948-to-1 intelligence gap revealed.
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Executive Summary Crypto-native media's Bitcoin coverage in Q2 2025 reveals a strikingly different narrative from mainstream outlets. Across 2,695 articles from 10 leading crypto publications, sentiment averaged 55% positive, 28% neutral, and 17% negative: a dramatic contrast to mainstream media's 31% positive, 41% neutral, 28%
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Executive Summary Mainstream media coverage of Bitcoin in Q2 2025 revealed a deeply polarized narrative landscape, with 1,116 articles published across 18 major outlets. The overall sentiment tilted negative at 31% positive, 41% neutral, and 28% negative, masking dramatic divergence between outlets. Perhaps most striking was the near-silence from
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The Bitcoin Mainstream Media Power Rankings — May 2025 Edition
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Dear reader, The Financial Times just hit its 400th piece on Bitcoin since 2018 with a banger of a mini-documentary featuring Michael Saylor that went viral on X. But what kind of story have they been telling? I ran the numbers using Perception’s data to find out if the
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Prepared for Capital Allocators, CIOs, and Institutional Strategists
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Crypto Media Bitcoin Sentiment Report – Q1 2025
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A Bitcoin Perception report written by Luis David Esparragoza and Fernando Nikolić.
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Un reporte de Bitcoin Perception por Luis David Esparragoza y Fernando Nikolić